Are you in the business
of winning?

Mind coach to the world's elite  -  Global

You've done the work. You have the talent. And still - in the moments that define careers - something holds you back.

Every high performer is caught in the same paradox. The pressure required to reach the top is the same pressure that stops you performing once you're there.

Emma Murray has spent her career moving individuals and teams through this - helping them rewire how they show up when it counts.

In a world where wanting to be the best and striving for results has been replaced with a focus on authenticity, humility and vulnerability, Emma unashamedly helps humans become comfortable in wanting to win.

And somewhere in that process, the best version of the human being arises.

Sport & business

The stillness a trader needs in a volatile market, the clarity a CEO requires in a boardroom crisis, the composure a footballer needs on grand final day - these are not different problems. They are the same problem. Emma has spent her career solving it.

The journey

01
  • Self-awareness
  • Identify behavioural patterning
02
  • Detachment
  • Subconscious unblocking
  • Letting go
03
  • Comfort with uncertainty
  • Being present
  • Neutralising emotion
04
  • Best execution of process
  • Focus in the moment
→   The outcome Consistent, best possible results.
The method

Evidence-based psychology, mindfulness and theta-based subconscious re-patterning - working at the level where belief, fear, and behaviour are actually formed.

The edge

Thousands of elite performers across world-class sport and business - pattern recognition built over a career that no textbook can replicate.

Most workshops and coaching improve cognitive understanding around a concept.
Emma's work drives behavioural change under pressure.

About

Emma's thinking began with a deep study of mindfulness - but she kept running into the same problem. Traditional mindfulness was designed for enlightenment. Her clients lived in a world where being present had a different purpose entirely: executing under the weight of expectation, on days that defined careers.

The performers who could release the grip of outcome - not abandon ambition, but detach from it - were the ones who executed. Unattached. Present. Consistent.

The work moved to another level when Emma connected the role of the subconscious mind and human biology. The performers who couldn't close the gap weren't being held back by mindset - they were being held back by what the body had learned to believe. When that layer was addressed directly, the change wasn't gradual. It was immediate. And it held.

All leadership development, mindset coaching, and personal growth work is incomplete unless being present in the moment is taught as the foundation. Without it, the rest doesn't hold.

Results

From gripped, attached, and falling short - to free, present, and executing at their absolute best.

Sport
Formula 1 Oscar Piastri An exceptional junior career - but the leap to Formula 1's highest demands still to be proven.
The first driver in history to win three consecutive junior titles - Formula Renault 2019, FIA F3 2020, FIA F2 2021. Now racing for McLaren in F1 (2023-present), finishing 3rd in the 2025 World Championship.
AFL Richmond Football Club 13th on the ladder in 2016. 37 years without a premiership.
Premiers 2017. Three premierships in four years.
AFL Dustin Martin Elite talent. Inconsistent when it mattered most.
Dominated 2017: Brownlow Medal (Best and Fairest in the league), Norm Smith Medal (Best player in the Grand Final), AFL MVP, Coaches Award, Best Finals Player, Club B&F. Emma coached Norm Smith Medal winners in 4 consecutive Grand Finals.
Supercars / IndyCar Scott McLaughlin Lost an unlosable championship. Confidence at its lowest.
Three consecutive Supercars titles (2018, 2019, 2020) with 56 wins and 76 poles. Bathurst 1000 winner 2019. Crossed to IndyCar with Team Penske - Rookie of the Year 2021, 3rd in championship 2023 and 2024, Indianapolis 500 pole 2024 with a record 234.220 mph. One of Team Penske's most successful drivers across all programmes.
Winter Olympics Jakara Anthony Australia's best - but gold felt out of reach.
Australia's first Winter Olympic gold in Women's Moguls.
Hockey Australia Men's & Women's Teams Men: ranked 7th. Women: in cultural crisis.
Men: Pro League Champions in 12 months. Women: World Championship bronze in 18 months.
NFL  ·  NBA  ·  World Football Elite Players Performing at the highest level - but not yet at their ceiling.
Sustained performance breakthroughs in the world's most scrutinised competitions. Names withheld by confidentiality agreement
Business & Finance
Global Organisations The A-Game Programme Leaders and teams under sustained pressure - high expectations, rising workloads, and the kind of uncertainty that erodes focus, motivation, and output over time.
Participants in Emma's 6-week programme - measured 6 to 9 months later in a large-scale engagement survey - reported emotional management 2 points above the company average, with above-average results in motivation, workload management, and personal accomplishment.
The approach From the field to the boardroom Most corporate performance programmes build knowledge. Knowledge alone doesn't hold when the pressure is on.
Emma brings the same tools refined across decades of elite sport into global organisations - helping teams unlock competitive edge through greater focus, mental strength, and the ability to perform amid pressure and uncertainty. The result is measurable: in engagement, in output, and in how people show up.

Ways to work with Emma

Individual One-to-one Deep, ongoing work with individual athletes, executives, and financial traders. Conducted remotely and in person - built around the moments in your calendar that matter most.
Teams & organisations Team & leadership programmes Not a workshop. A programme - built around your season, your pressure points, and the specific gap between where your team performs and where it needs to.
Keynote Speaking & keynote Two decades at the highest levels of global sport and business - and a perspective on performance and winning that no academic framework can produce. Available for conferences, summits, and corporate events worldwide.

Who

Sport
  • AFL
  • Summer & Winter Olympics
  • Formula 1
  • IndyCar
  • Supercars
  • NFL
  • NBA
  • Champions League Football
Business
  • Google
  • WPP Media
  • Uber
  • Telstra
  • NAB
  • ANZ
  • Westpac

Availability

Emma works with a select number of clients each year. All engagements are strictly confidential.

Base Australia
2026 Europe & US
Reach Global

Results are not the enemy of human flourishing.
They are the path to it.

Begin the work
Start a Conversation

All enquiries and engagements are strictly confidential.